Conversation Corner: Growing Organically on Instagram
Social media strategist, Julia Grubert Van Iderstine shared her tips in our Conversation Corner presentation on how to use the algorithm to your advantage and grow your page organically!
Here are some of the tools she uses to help her clients grow on the gram!
Start using Reels
Many social media platforms have started integrating short-form videos such as TikTok, YouTube, and now Instagram. Julia said many people think making videos have to be comedy or dance-related but that simply isn’t true. Giving your clients the same meaningful and helpful content in new forms is a great way to keep your current audience engaged but also reach a wider variety of people. Reel content can vary from lifestyle videos to just speaking to the camera and sharing a tip about your business/industry!
Utilize your bio
Making sure you’re getting the most out of your Instagram bio is crucial for helping future clients find your page. Julia explained the algorithm now shows search results for your username AND the name on your page. Making sure they are slightly different can help you show up more often in search results.
Adding a call to action in your bio is a great way to get new followers to engage with you outside your account but directing them to your website link!
Stories, stories, stories
Showing up on stories is one of the most important things when it comes to building and growing your account. Making sure your face is visible will play a huge role in the reach your story gets. Julia said having your face in the first story you post in the morning will drastically affect your views!
Keeping your story highlights up to date is also really important for when new people come across your page. Seeing what kind of story content you save will give them a better understanding of who you are. The first five highlights saved on your profile are the most important as those are what people will view first!
We want to thank Julia for sharing some of her knowledge and strategies for growing on Instagram. Hopefully, these tips will help you reach a wider audience and grow your Instagram!
If you want to view the video presentation you can check out our member YoutTube channel for the archive!