How to Create a Pinterest Strategy

You might be living under a rock if you haven’t heard of Pinterest! You may just think of Pinterest as a social media platform but you need to start thinking of it as a search engine. Unlike searching on Google, Pinterest is an image-based engine.

Wondering how to make Pinterest work for your online business? We’re getting back to the basics of a good Pinterest marketing strategy to get the results you deserve with these simple steps:

Optimize Your Profile

This means checking all the boxes of claiming your website, enabling rich pins and creating a sound SEO-focused profile. You want to make sure you are targeting the right keywords in your profile name, and description, across all of your boards so that you get found by your ideal clients and customers.

This is where many Pinterest creators fall short because they don’t see this as an important step. When setting up your profile you lay the foundation for a good Pinterest marketing strategy. You tell Pinterest what your account is all about by creating boards that use keywords that your ideal audience is looking for. When you don’t do this correctly, Pinterest can’t show your content to the right people and your efforts fall flat.

Create Clickable Pins

Creating beautiful, click-worthy designs is one of the easiest ways to grow your Pinterest presence. You capture users’ attention with your designs, because who doesn’t love an aesthetic design? Simply showing up in searches isn’t enough when users scroll past your pin design because another pin grabs their attention. A great pin incorporates an enticing title, beautiful imagery and colours/fonts that bring it all together. Most often, simpler is better.

Content Plan For Pinterest

The easiest way to get eyes on your page or get the most clicks is to create content that your audience is dying to read. Pinterest users want their problems solved and are looking for creative ideas. We’re hoping that this is a strategy you are already using across your platforms. We recommend looking into which content is already performing well for you and trying to create more of that. Pinterest provides great data on which are your top-performing pins so this is easy to find out.

Make Keywords Work For You

Keyword research is one of the most important aspects of making Pinterest work for you. This is how to get your content found on the platform, by users searching for what you are selling! You don’t even need them to be your follower if you use this feature to your advantage. Pinterest is a search engine after all.

Use keywords in your profile name, description, board titles & descriptions and pin descriptions. This will help categorize your content and let Pinterest know where to place it so it gets shown to the right people. This also means avoiding boards and keywords that are unrelated to your business as it can confuse the algorithm.

That’s it! By laying a good foundation and keeping things simple, you’ll be on your way to Pinterest success in no time at all. If you found this helpful, make sure to explore our blog and follow us on Instagram.