Business Trends To Watch Out For In 2022

As our world constantly changes, so do businesses. With 2022 underway, we want to share five business trends that we see this year! No matter what business you might be in, these trends appeal to all industries in some way or another.

Let’s get to it!

Trend #1: Sustainability

Our world is slowly becoming more eco-friendly as we know it, and brands will have to tailor some sustainability into their branding to appeal to this new audience. Sustainability within brands has been around for years, although it is becoming bigger and bigger as the years go on.

Trend #2: Video Content

Whether it be TikTok, Instagram Reels, or short videos on Facebook, audiences appeal to video content that grabs the eye right away. With video content providing us information in a confined, fast, convenient way, it’s continuing to be an integral part of businesses showcasing content.

Trend #3: Authenticity

Since day one, we’ve all known that people enjoy connecting with brands where they can feel a connection. Whether this connection is positive or negative, it’s a relationship that builds over time. As businesses continue to develop relationships with their audiences online or in-person, being authentic throughout your business is integral more now than ever.

Trend #4: Balance Between Human Workers and Intelligent Robots

With the technology world becoming more advanced daily, the balance between human workers and artificial intelligence is more important than ever. Artificial intelligence has come a long way. However, people still enjoy the connection with an individual in any business. This is why companies will have to find the appropriate balance between human workers and artificial intelligence in the months to come.

Trend #5: Influencer Marketing

The final trend projected to take off in 2022 is influencer marketing. As the younger generation enters the workforce, social media is more of a crucial part of businesses, and influencing is becoming highly relevant; influencer marketing can be the next big step for companies. Whether using influencers to promote your product, get them to use their service in ads, or build your brand with influencers to gain brand awareness, the opportunities with influencer marketing are endless!

With this said, 2022 can be as unique as you want it to be! The first step is having a plan and committing to that plan. Jumpstart that planning today at TableSpace while joining a community that will support you all the way!

We can’t wait to connect with you!