Networking: Not Just for Extroverts - Why It Matters and How to Do It

Are you tired of hearing the word "networking" thrown around in every business conversation? Is it a buzzword that only applies to extroverts and salespeople? Well, we're here to tell you that networking is for more than just those with outgoing personalities. Networking is a valuable tool for anyone looking to advance their career or grow their business.

Why Networking Matters

Networking is about building relationships with people who can help you achieve your goals. Whether it's finding a new job, growing your business, or getting advice from someone who has been there before, networking can open doors you didn't even know existed.

But networking is more than just what other people can do for you; it's also about what you can do for them. Building solid relationships with others can lead to opportunities to collaborate, share knowledge and support one another. Networking can help you stay on top of industry trends and best practices. By connecting with others in your field, you can learn from their experiences and stay up-to-date on the latest developments in your industry.

How to Network

Now that you know why networking is essential, you might wonder how to start. Here are some tips to help you build your network:

1. Attend Events - Attend industry events, conferences, and workshops to meet new people and learn from others in your field. Feel free to initiate a conversation with someone new, and be sure to exchange contact information so you can stay in touch. Follow us on Instagram for upcoming event announcements! 

2. Join Groups - Join professional organizations, industry associations or other groups related to your field. These groups often offer networking opportunities and access to industry resources and events.

3. Volunteer - Volunteering for industry-related events or organizations can be a great way to meet new people and build your network. It also shows your commitment to your field and can help you stand out to potential employers or clients.

4. Follow-Up - After meeting someone new, follow up with them within a few days to thank them for their time and express your interest in staying in touch. You can also offer to meet for coffee or lunch to continue the conversation.

Expanding Your Network Beyond Face-to-Face Interactions

Networking doesn't always have to involve face-to-face interactions. With the rise of social media and other online platforms, networking has become easier and more accessible than ever before. Here are some strategies for expanding your network online:

1. Join online communities: Joining online communities related to your industry can be a great way to network with like-minded individuals. Facebook groups, LinkedIn groups and forums are great places to start.

2. Attend virtual events: Many events are now being held online, and this can be a great opportunity for introverts to expand their network. Virtual events can be less intimidating than in-person events, and they often provide opportunities for one-on-one chats with other attendees.

3. Utilize social media: Social media platforms like LinkedIn and Twitter are great for networking. You can connect with people in your industry, join relevant groups, and share your own content to showcase your expertise.

4. Use email: If you're an introvert who prefers written communication, consider reaching out to people in your network via email. You can introduce yourself, ask for advice or request an informational interview or meetup.

Networking Strategies for Introverts

1. Start with small steps: If you're an introvert, the idea of attending networking events or reaching out to strangers can be daunting. Start small by reaching out to people you already know, such as former colleagues or classmates. You can also try attending smaller events or joining smaller online communities before working your way up to larger events or groups.

2. Practice your elevator pitch: Even if you're uncomfortable with small talk, having an elevator pitch can help you feel more prepared when meeting new people. Practice your pitch ahead of time so that you feel comfortable introducing yourself and sharing your expertise.

3. Listen more than you talk: As an introvert, you may be more comfortable listening than talking. This can actually be an advantage when it comes to networking, as people generally enjoy talking about themselves. Ask questions and show a genuine interest in what others have to say.

4. Follow up: After meeting someone new, make sure to follow up with them. This will help you stay top of mind and potentially lead to future opportunities.

Networking may seem intimidating or even unnecessary, but it's a critical tool for anyone looking to grow their career or business. Building strong relationships with others in your field can open doors to new opportunities and stay on top of industry trends and best practices. So get out there, attend events, join groups, utilize social media, volunteer, and follow up. Your network is waiting for you! And hey, our door is always open. Check out some of our membership options and start coworking today!